Skip navigation

Dough-Vo a no-no: Krispy Kreme concedes

April 30, 2009 – 11:20AM
The stakes were high when Arnott’s took on Krispy Kreme to protect its Iced Vo-Vo trademark.

Arnotts was defending big bikkies and Krispy was looking at a lot of dough.

The battle was set to play out in the homes and offices of Australia at morning coffee and afternoon tea time, but the war of the clones ended today without a shot being fired.

Arnott’s threatened legal action action over Krispy Kreme’s Iced

Dough-Vo doughnut, which is covered in pink icing and coconut flakes, just like the famous Iced Vo-Vo biscuit.

An Arnott’s spokeswoman said Krispy Kreme Australia must have been coconuts to think it could take advantage of the 103-year old Vo-Vo trade mark.

Krispy Kreme Australia had argued that imitation was the sincerest form of flattery and Arnotts should be tickled pink at the homage to its iconic brand.

Now the doughnut maker has backed down and agreed to rename the Iced Dough-Vo from May 11, Arnott’s and Krispy Kreme said in a joint statement issued today.

A storm in a teacup, it seems.

http://www.smh.com.au/national/doughvo-a-nono-krispy-kreme-concedes-20090430-ao19.html

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: